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Pick the path that fits your role.
Explore the halal industry
Discover the breadth of the halal economy beyond food — cosmetics, pharmaceuticals, finance, modest fashion, tourism.
In-person networking
Three days of structured B2B introductions with regional buyers, manufacturers, government delegations, and certifiers.
Connect with businesses
Direct access to 36+ exhibitors from food, beauty, finance, tourism and hospitality sectors.
Industry insights
Keynote sessions, Halal Module 101 workshops, and panel discussions led by halal certifiers and government agencies.
Business development
Position your brand for export to ASEAN and the Middle East — markets actively scaling halal procurement.
Audience access
Reach a targeted audience of B2B buyers, importers, distributors, retailers, hospitality operators, and government procurement officers.
Halal-specific hospitality details for Muslim attendees
Juma'a Prayer break is scheduled into the official Day 2 (Friday) programme at 12:00 PM. Partner hotel (Heritage Hotel Manila) provides qibla direction in rooms, halal breakfast at Riviera Cafe, and non-alcoholic welcome drinks.
Awards Programme
Day 3 awards ceremony
Categories
Halal Excellence Awards
Day 3 awards ceremony
Industry awards across 6 categories (Best Restaurant, Business of the Year, Best Product, Influencer/Changemaker, Community Impact, Humanitarian).
More info →Modest Fashion Show
Day 3, 2:00–5:00 PM
Hosted by Melissa Chin + Mr Ala Mustapha
Chef Tahir
Live cooking demonstrations
Nestlé Maggi cooking demos (all 3 days)
Chef Boy Logro
Live cooking demonstrations
EasyPRO / Easy Brand cooking demos (all 3 days)
Melissa Chin
Host
Modest Fashion Show (Day 3, 2-5 PM)
Mr Ala Mustapha
Co-host
Modest Fashion Show (Day 3)
Mayor Isko Moreno
Day 3 keynote
Closing programme
32 companies confirmed for Philippines Halal Expo
World Trade Center Metro Manila, Pasay City, Philippines
Nearest Airport
Ninoy Aquino International AirportMNL
Official Hotel Partner
Corner of EDSA and Roxas Boulevard, Pasay City
Promo code: HALALEXPO2025
Local Operating Partner
UB, 111 Paseo de Roxas Building, Legazpi Village, Makati City, Metro Manila, Philippines
Industry Memberships
Nasser Deeb
President, Exhibitions
Canada
30+ years in the halal industry. Named one of Canada's Most Influential Event Professionals by BIZBASH (2021).
Grace Aguilar
Show Director
Philippines
15 years in events, marketing and hospitality. Founded a marketing company in Dubai in 2006.
Maysoun Deeb
Marketing Manager
Canada
Yiling Zhang
Project Manager
Previously at Informa Exhibitions.
Results from previous editions — the proof of what exhibitors and visitors can expect. Figures are organiser-reported.
World Trade Center Metro Manila, Mezzanine Level, Pasay City
Second edition of HEP, three-day format with industry/trade/public day structure. Featured cooking demos by Chef Tahir and Chef Boy Logro, modest fashion show, Halal Excellence Awards across 6 categories, and B2B matching with regional buyers.
Download post-show report (PDF) →Manila, Philippines
Inaugural edition. MOU with DTI signed January 23, 2024 (Sec. Alfredo Pascual). Established HEP as the Philippines' first major halal industry exhibition platform.
Department of Trade and Industry Secretary Alfredo Pascual signed a Memorandum of Understanding with Halal Expo Philippines organizers. Quote (Sec. Pascual): support for positioning the Philippines as a regional halal hub. Quote (Grace Aguilar, Show Director): commitment to building a long-term platform for Philippine halal exporters.
Direct contacts at the organising team.
General enquiries
Secure your exhibition space. Compare booth options, pricing, and inclusions below.
Contact the Organizer Directly
Booth package details are not yet listed for this event. Reach out to the organizer for exhibition options and pricing.
Visit Organizer Websiteevents-shows
Halal Expo Philippines runs 12–14 November 2026 at World Trade Center Metro Manila. A practical buyer's playbook — pre-event prep, on-site strategy, BDMP/NCMF certification, and ASEAN export sourcing.
Read Article
industry-insights
The halal tourism market demands specific hospitality standards. Learn what Muslim travellers expect from hotels — from food service and prayer facilities to alcohol-free minibars and Qibla indicators.
Read Article
market-research
Southeast Asia is the centre of gravity for the global halal economy. This overview covers Malaysia, Indonesia, Brunei, Singapore, Thailand, and the Philippines — their halal infrastructure, consumer markets, and opportunities for businesses.
Read Article
Australia
July 16, 2026 – July 18, 2026
Melbourne Convention and Exhibition Centre
Malaysia
August 14, 2026 – August 16, 2026
Malaysia International Trade and Exhibition Centre (MITEC)
Indonesia
August 28, 2026 – August 28, 2026
Indonesia Convention Exhibition (ICE BSD City)
Halal Expo Philippines (HEP) is the country's flagship halal industry trade show, bringing together exhibitors, government agencies, halal certifiers, and B2B buyers from across ASEAN and the Middle East. Produced by Canadian trade-show operator The Expo Hut Inc. (the team behind Halal Expo Canada) in partnership with local agency Grace Exposition International, HEP is endorsed by six Philippine government agencies including the Department of Trade & Industry (DTI), Department of Tourism (DOT), and the National Commission on Muslim Filipinos (NCMF). The event covers halal food & beverage, cosmetics, pharmaceuticals, modest fashion, and certified products for export — positioned as the Philippines' platform to capture share of the $1.5 trillion global halal market.
For context on the host market — the Philippine Halal Export Development and Promotion Act, Mindanao's halal hub strategy, and OIC trade priorities — see our Philippines country profile.
Local exhibitors typically certify with IDCP, one of the Philippines' lead halal certifiers — the Islamic Da'wah Council of the Philippines, recognised across ASEAN halal-trade corridors.
Industry Day
Trade-only — ribbon cutting, government keynotes, MTIT BARMM cultural performances, plenary sessions.
Trade & Investment Day
Trade-only — B2B matching, buyer briefings, Halal Module 101 workshops, Juma'a Prayer break scheduled at 12:00 PM.
Public Day
Open to general public — cooking demos, modest fashion show, awards ceremony, public-facing exhibits.
“Halal Expo Philippines envisions a future where halal values bridge communities, empower informed choices, and ignite sustainable growth.”
“Be the compass navigating a thriving halal ecosystem, showcasing not just food, but a tapestry of products and services woven with ethical practices. Through education and market connections, we aim to unlock the potential of halal, transforming it from niche to norm.”
PH targets to be the halal hub in Asia-Pacific
2022
2023
+15.4% growth in 2023
2021-2022
Sister event by same organizer (The Expo Hut Inc.)
Market expansion
Use HEP as your launchpad into the Philippine domestic market and the broader ASEAN halal corridor.
Product promotion
Live demos, cooking presentations (sponsored by Nestlé Maggi and EasyPRO), modest fashion runway slots.
Industry intelligence
Pre-show buyer briefings, post-show reports, and direct access to the six endorsing government agencies.
Relationship building
Co-located halal certification body offices (IDCP, Halal Chamber Philippines, PUCOI, HDIP) for cert pathway conversations.
Runway featuring BARMM designers and traditional Mindanao weaves. Session theme: 'Preserving Culture One Weave at a Time'.
Halal Module 101 Workshops
Days 1 & 2
Educational sessions for businesses seeking halal certification — led by IDCP, Halal Chamber Philippines, PUCOI, HDIP.
Gilbert Aquino
Senior Graphic Designer
20+ years experience.
Halal Food and Nutrition Council Philippines Inc.
Philippines